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How It Works

Registration

Upon registration, SellFoN provides you with your unique toll-free number. All you have to do after that is create simple and effective marketing campaigns advertising your toll free number and setting up your listings with our easy to use 5-step wizard.

Creating Listings and Marketing Campaigns

SellFoN offers a truly user-friendly web interface to create and maintain your listings and marketing campaigns. The following is a brief overview of our simple setup process:

• You will display your toll-free number, along with their respective unique code numbers that you assign for each listing, on all of your advertising; whether on a yard sign, in a classified ad or a real estate magazine.
• Each listing is assigned a 3-digit extension. You define your default campaign (most common, such as a house sign) and up to ten additional campaign types that represent the different advertising and marketing campaigns. Each campaign creates a "mirrored extension" for each listing by adding an additional digit to the listing's 3-digit extension. For example, you may assign campaign # 1 for Newspaper, # 2 for Mailers, and # 3 for emails. When you create a listing and choose extension # 100 for this listing, immediately you have 4 extensions created to use in your marketing: 100 for the default campaign (such as the house sign mentioned earlier), 1001 for the newspaper ads, 1002 for the mailers, and 1003 for the email campaigns. The system will use these different extensions to keep track of exactly which listing and which campaign is responsible for the call. We keep this information to provide you with detailed reports on the effectiveness of your advertising.
• Campaigns are defined only once, so each listing has a main 3-digit extension code and up to ten 4-digit extension codes (for a total of 11 possible extensions for each listing). You can update your campaigns at any time, and your listings will all be updated automatically.

What Happens When They Call

When prospects call your toll-free number in response to your advertising, the following occurs:

• Prospects call your toll-free number and enter the code associated with the ad or sign.
• The callers listen to the recording you created to provide them with compelling and valuable information.
• Callers are given several options, depending on how you setup the voice prompts and recordings, from leaving a voice message, receiving a fax that you created with the flyer creator, listening to another message, transferring to a live person, receiving email notifications about the property, or receiving a text message with the listing information.
• Immediately upon the prospect dialing the phone number and the assigned code the system captures the caller's phone information so that you may follow-up with the prospect in the future.
• Call reports for each of your codes are also available allowing you to determine which codes are generating the calls. This helps you to measure the effectiveness of your advertising.